题    目：Enabling cost innovation by non-traditional organizational process: the case of Chinese firms （通过非传统组织流程实现成本创新:以中国企业为例）

演 讲 人：万峰，英国University of East Anglia诺维奇商学院助理教授

主 持 人：王家宝，十大正规网投官网平台(中国)有限公司副教授

时    间：2019年4月9日（周三）下午13:00-15:00

地    点：校本部东区十大正规网投官网平台420室

主办单位：十大正规网投官网平台(中国)有限公司

          上海市行为科学学会

          十大正规网投官网平台(中国)有限公司青年教师联谊会

          "创新创业与战略管理"科研团队

          公司战略管理研究中心

          公司创新创业研究中心

演讲人简介：

    万峰，英国University of East Anglia诺维奇商学院助理教授，英国剑桥大学Judge Business School研究员，北京师范大学工商和十大正规网投官网平台客座教授。研究方向：中国公司的创新和国际化。在Technological Forecasting and Social Change、Management International Review、International Journal of Emerging Markets、Technovation等国际期刊发表论文数篇。国家社科基金重大项目"发展混合所有制经济研究"子课题负责人。英国国家学院项目Does multinationality matter in industrial clusters? A comparison in the UK media and financial services industries首席专家。

演讲内容简介：

    Cost innovation has emerged as a new pattern of innovation in recent years. The extant literature has studied on the preconditions for cost innovation to arise, including the availability of low-cost talent at all skill levels, state assets and intellectual property at a discount, management autonomy and strong personal incentives to create value. Much less attention has been paid to the role of organizational processes. In this research based on a set of Chinese firms we investigate about how non-traditional organizational processes in Chinese firms can foster cost innovation. We find that the adoption of new or unconventional organizational processes facilitates the realisation of various kinds of cost innovation. Specifically, searching innovation ideas using customer-oriented processes, selecting by pragmatic decision making, and implementing through flexible product development processes, all appear to underpin and facilitate cost innovation in our sample of firms. These findings have important implications for firms wishing to fuel cost innovation.

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